You’ve probably heard a lot about company culture and its importance in today’s employment market. Not only do you need to be concerned with what your company does, but who your company is. Your corporate culture, environment, team and values will all influence the types of candidates who will be interested in working with you. But it’s also important to consider how your company culture affects employee retention. Here are some of the reasons company culture is more important than ever.
- Establish a corporate identity. This is what your company stands for and how you showcase that in your actions, products and environment. Most companies start this process with a mission statement. The statement represents the ideal that your company strives to live up to. You can also establish your core values to help you flesh out your identity.
- Create a loyal environment for top talent. Provide an excellent work space, added perks and benefits, and career development. You want your employees to feel like you’re the right company for them in the long term.
- Invest in your company reputation. There are always outside influences that will impact the reputation of your company, but only you can work on cultivating a positive reputation. Create social media and engagement strategies that interact positively with customers when they’re not actively engaging with your company. This will create positive word of mouth that will drive business as well as hiring.
- Work within the community. More and more employees, especially millennials, are interested in working for companies who are community minded. They want to see that you value giving back. Create a volunteering or philanthropy program that benefits organizations within your community. Talk to current employees to see what causes are important to them and make those a top priority.
What do you want to communicate with your company culture?
At Professional Staffing Group, we work closely with our candidates to help them understand how to present themselves professionally and make a good first impression, on paper and in person. Contact us today and let us help you connect with the best job opportunities in our region.