Demand for Tailored Benefits Info Growing

Workers value personalized benefits information yet few employers have implemented a tailored communications approach. Six in 10 employees say their benefits meetings would be more relevant if the communications were targeted by age, finds the Guardian Workplace Benefits Study, released Wednesday.

Moreover, those within the first five years of employment feel that they need more personal advice during enrollment. If employers increase access to education and advice, it may benefit the nearly seven-in-ten early entrants to the workforce who say that finding a trusted source of financial advice is a highly important goal.

For employees within their first five years of employment, top financial concerns include paying the bills (92%), job security (88%) and reducing debt (79%). Those approaching retirement, meanwhile, are thinking about adequate health insurance (94%), having a comfortable retirement (93%) and maintaining adequate savings (87%).

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