Effectively using LinkedIn can be instrumental in building your career. You can showcase your skills, demonstrate to employers that you will be an asset to their company and present yourself as a thought leader. But by the same token, simple mistakes on LinkedIn can come across and unprofessional and reduce your chances of being taken seriously.
Make sure you have a recent, professional picture, recommendations and an eye-catching summary statement. Each part of the profile should be well-considered, edited and checked for errors, inconsistencies or spelling or grammar mistakes.
You don’t have to use a professional headshot, but don’t choose a selfie, a photo taken at a bar or an awkwardly cropped group picture. Dress professionally and ask a friend to take your picture against a neutral background.
Networking is a two-way street. Don’t ask people for favors without giving something in return. If you want someone to write you a recommendation, offer to write them one as well. And don’t connect with someone and immediately pounce with a sales pitch.
Stretching the Truth
You may think its okay to pad your stats on LinkedIn because it’s not your resume. But if you are considered for an opportunity, the hiring manager could compare your profile with your resume and spot inconsistencies. And don’t skip or fudge the dates on prior jobs. Employers like to see a pattern of steady employment with no gaps.
Not Personalizing Your LinkedIn Profile URL
Make it easier for people to find you with a personalized URL LinkedIn. It’s a very simple process. Go to edit your public profile, click the URL link under your profile photo and change it to include your name or 5-30 character message.
Treating LinkedIn Like Facebook
Use LinkedIn to build and reinforce your personal brand. Share blogs you’ve written, articles that are consistent with the professional image you are trying to maintain. Don’t share images or messages that are commonly found in chain emails.
Using Stock Connection Requests
If you want to connect with someone take the time to mention what you have in common or why you want to connect with them. Don’t just use the message that populates automatically.
Not Enough Updates (Or Too Many)
Update your status and share articles consistently on LinkedIn, so that people get to know you, but not so frequently that people begin to see your posts as spam.
Need more advice on using social media in your job search? Help finding great new opportunities? Contact the expert staffing team at Professional Staffing Group today!