How to Use Social Media to Increase Your Chances of Getting Hired

Getting a job can be a long and frustrating process, even for a candidate with a lot to offer. The truth is if you want to make any real progress in your job search, it’s up to you to take proactive measures to get noticed by the best hiring companies. Sitting around waiting for a job offer is not an option. Getting social and putting yourself out there to be found is the secret to success.

Learn how to use social media to increase your chance of getting hired by a top company, and avoid making some of the common mistakes that others do.

Establish your professional social media profile.

When it comes to using social media for a job search, a focused approach works the best. Choose to either set up a Facebook or a LinkedIn social profile for yourself, as these are the top networks for job seekers. Use a professional head shot photo of yourself, highlight your career skills and achievements, and then get busy connecting with others in your industry. Stretching yourself thin across a ton of social networks is not as efficient as trying to learn a social network well and building your network there. You can begin this process by joining industry and career seeker groups.

Use social searches to pinpoint the companies you want to work for.

Take the time to utilize the features that social networks offer in terms of finding work. All have search functions that allow you to look for companies that are hiring in your market. Type in keywords that are related the types of work you want to do, and the industry you specialize in. Look up company profiles and check out any job postings there. But don’t stop there. Research the company websites, online job directories, staffing agencies, and recruitment firms that are associated with these companies. This will put you in touch with open assignments.

Subscribe to company newsletters and email alerts.

Another way to use social media as a job search tool is to sign up for company newsletters and email updates for your target career. Use your social networks to find these companies and recruitment agencies. Set up job alerts via LinkedIn or by setting up a Google alerts for your desired jobs, to be delivered directly to your email inbox. Listen out for career fairs, webinars and other recruitment events you can actively participate in. Set up an email auto responder that includes your resume ad qualifications that will be sent out whenever you get an email.

Use social network apps regularly.

Another powerful tool in your social networking kit is the use of mobile apps to find a job. Upload and sign up for as many free career apps as you can, linking your social profile to them. Some of these mobile apps will send you text messages when a new job match is posted. Others allow you to set up an introductory video and send your resume out to a ton of recruiters at once. Even just using a social app to search for jobs using Twitter and Facebook hashtags (#) can be a good way to stay on top of your job search.

Mistakes to Avoid Using Social Job Searches

There are several things to avoid when using social networks to find a job. Keep these in mind as you start to utilize social networking:

  • Unprofessional or inconsistent images and negative or offensive posts by you or your friends
  • Lack of social network activity for extended periods of time signal issues for recruiters
  • Not actively posting industry relevant content and participating in discussions with peers
  • Duplicate accounts or odd named social profiles found for you that confuse recruiters searching for you
  • Adding your complete personal information and resume details to your social profiles.

Use the above tips to get the most out of your social media job search, and get noticed by the best hiring companies. Check with your recruitment firm often for more ways to make use of your social media networking efforts, and be sure to sign up for any newsletters or updates they send out.

If you are looking for a job in the Jackson area, contact the recruiting team at Professional Staffing Group for help in your job search! We specialize in matching candidates to great jobs and would love the opportunity to give you assistance. We look forward to hearing from you!